SEO Fundamentals (Accelerated Intensive Course)

WHO SHOULD TAKE THIS COURSE:

This is a fast-paced, five-day course covering fundamental SEO topics, essential for anyone who is serious about internet marketing.

This course provides training for students who thrive in a swiftly moving class and prefer to engage and participate in a live classroom format. SEO Fundamentals Advanced Intensive Course teaches basic, fundamental SEO concepts needed to create a website, optimized for organic search rankings from the ground up, or to re-architect an existing site to quickly accelerate rankings and organic search traffic.

PREREQUISITES:

While there are no pre-requisites for this course, the rapid pace of this class favors those students who learn new concepts quickly, or have previous experience with building websites in content management systems like WordPress.

LEARNING OBJECTIVES:

At the end of this course, you will be able to:

• Lay the critical foundation for an optimized website (domain setup, SSL certificates, select and setup a WordPress site, etc.)
• Use SEO tools to research, analyze and select long tail Keywords
• Evaluate competitors' SEO and identify opportunity gaps to exploit
• Build and rank optimized written content
• Build and rank image content
• Build and rank optimized video content
• Conduct basic link outreach
• Create strategic content funnels for conversion optimization (CRO)
• Navigate, integrate and use critical analytics tools such as Google Search Console, Google Analytics, etc.
• Create rich text snippets for click-through rate (CTR) optimization
• Identify malicious attacks against your site and take corrective measures

COURSE BONUS FEATURES:

Upon course completion, students may schedule a free, one-on-one expert SEO consultation to assist the student with specific issues and questions on their own individual projects.