What are Backlinks & Why They're Important for SEO

WHO SHOULD TAKE THIS COURSE:

This course is part of our 90-minute intensive series, which focuses on a specific topic within the complex discipline of SEO.

In this course, we talk about a critical and deceptively complex off-page SEO topic: Backlinks. What are backlinks? Why are backlinks so important for SEO? And how do you get them?

We'll be discussing all of these topics and talking about the most common mistakes and pitfalls that are often catastrophic for beginners and even some self-proclaimed experts in SEO.

PREREQUISITES:

Students must have a basic understanding of SEO and should have participated in at least one course in our SEO Basics series.

LEARNING OBJECTIVES:

By the end of this course, you will:

• Understand what backlinks are and why they are a critical component of your domain's authority metrics
• Learn the ins and outs of anchor texts
• Gain an understanding of what you should and shouldn't do when it comes to building backlinks