SEO Basics (Part 1): What is SEO and what are Keywords?

WHO SHOULD TAKE THIS COURSE:

This course is part of our 60-minute SEO Basics series, which is an essential place to start for anyone interested in getting a strong foundational understanding on the complex subject of Search Engine Optimization (SEO).

SEO is the king of all digital marketing activities. Well-targeted, organic search traffic results in higher conversion rates (CR) than all other methods of marketing or advertising, combined. Done correctly, and it will disrupt an entire industry in record time.

This course starts with a fast-moving overview of how search engine algorithms work and how to "think" like a Google bot. Then we get right into understanding long tail keywords and how to research, analyze, and target keywords for your site.

PREREQUISITES:

There are no pre-requisites for this course, but it's helpful if you have some prior basic knowledge of building a website, even if it's just a drag-and-drop builder.

LEARNING OBJECTIVES:

At the end of this course, you will be able to:

• Understand the basic concepts of search algorithms and search engine optimization
• Conduct keyword research for your site
• Evaluate your existing website's keyword performance
• Understand the differences between on-page and off-page SEO

OTHER RECOMMENDED COURSES:

If you find this webinar to be helpful, we highly recommend the rest of our SEO Basics webinar series.