Local SEO: How is it different from "normal" SEO?

WHO SHOULD TAKE THIS COURSE:

This course is part of our 90-minute intensive series, which focuses on a specific topic within the complex discipline of SEO.

This course is a must for anyone who depends heavily upon a customer or audience base from specific geographic regions.

Fast-paced, but more than an overview, this course specifically covers the nuances of local SEO and how to rank keywords rapidly within the "local pack" of search engine results pages (SERPs). This 90-minute intensive course on Local SEO teaches how search engine algorithms identify and rank local business listings and also teaches you what you need to do to quickly index and rank your business to the top of local listings in organic search results.

PREREQUISITES:

While there are no pre-requisites for this course, we highly recommend taking this course after taking our free 60-minute course, SEO Basics (Part 2): What's involved in Keyword Ranking?

LEARNING OBJECTIVES:

At the end of this course, you will be able to:

• Understand the basic concepts of local search algorithms
• Setup Google My Business (GMB) for your business
• Optimize video content for local rankings
• Use structured data snippets to communicate specific local data to search engine bots
• Evaluate and select keywords and anchor texts for local search optimization
• Register with local directories that will boost your rankings in local search results
• Discern what activities will help or hurt your local SEO rankings