Every business website wants a visitor to do one of two actions: buy or contact. In the digital marketing world, we call this a conversion. If your website has a lot of traffic but few conversions, you need to identify why.
This is where web design matters. Web design can have a powerful impact on buyers and their choices. Consumers are impatient: a website visitor only spends an average of about 8 seconds on a website to decide whether to keep browsing our bounce out and find a better site. Of those visitors who bounce out, 94% of the reason is design-related.
Most first-time visitors to your site are not ready to buy or contact you. They’re investigating options and comparing you to others.