It’s no secret that SEO copywriting is at the heart of any solid online marketing strategy. It involves fine-tuning every aspect of the content on your website to ensure that search engines can crawl your webpages, find what’s relevant to users and rank your site among the top results on search engine results pages (SERPs).
Just post great content, sit back, relax, and watch your website soar to the top. Well, if only it were that simple.
The thing is the algorithms that search engines use to rank websites change every other day. While this may be great for internet users, it can be a bit of a headache for anyone looking to optimize their website content for search engines.
This guide takes an in-depth look at on page SEO to understand just how important it is to the whole process.
What Is SEO Copywriting
Keep in mind that it has two parts to it – SEO and copywriting. Generating captivating and informative content is great and all. But, if you don’t optimize it for search engines, the reality is that no one’s ever going to see it.
There are certain things you need to do to make it visible to users looking for the specific products or services you’re trying to market through your website. That’s what search engine optimization is all about.
With that in mind, SEO copywriting is a very specialized type of online writing that incorporates key phrases that target specific audiences based on the queries they type into the search engine search box.
These key phrases have to be incorporated in the text in a way that looks and sounds natural for your website to rank higher in search engines. That way, everyone who visits your site is there because you have the answers to the questions they seek.
Why is on Page SEO Important for Your Business
You might be wondering how it is different from traditional copywriting. Here are some SEO copywriting examples to help paint a picture.
Suppose you have a business that sells hand sanitizer. A potential customer may go online and type the phrase “where to find hand sanitizer” in the search box.
The question then becomes how to make your website appear among the first results on SERPs and increase the likelihood of that individual clicking on the link that leads them straight to your website, where they can purchase a bottle or two of hand sanitizer. That’s step one of the process.
Now, let’s say that this particular customer gets to your website, and they are confronted with different product brands, with some having a higher concentration of isopropyl alcohol than others. They would probably wonder which the best one is.
If they spot a link on your webpage explaining the difference between the different types available, they may take some time to read about it before deciding on which product to go with.
If that information isn’t readily available, they might exit your website, return to the search engine and type something along the lines of “which is the best hand sanitizer.” They’ll once again be presented with a new list of results that have the information they’re looking for.
If your website doesn’t feature among this second set of results, there’s a good chance that you’ve lost that potential customer. This is especially the case if they land on a site that has several resources for hand sanitizers and sells the same products you do. If this keeps happening, then your business doesn’t stand a chance against those that have search engine optimized content.
SEO Copywriting Tips
If you’re completely new to search engine optimization and don’t have the slightest clue on where to begin, then you need to make use of top-rated SEO copywriting services to raise your site’s profile. In the meantime, here are a few tips you can use to optimize your webpages.
- Content Is King – Remember that it’s real people who’ll be visiting your site. Ensure that your content is interesting, captivating, relevant, and, more importantly – not boring!
- Match the keyword intent – Get into the minds of your target audience and match their intent based on whether they’re looking to buy something or learn about something. Give the people what they want.
- Go easy on the keywords – There is such a thing as too much of a good thing. Don’t stuff too many keywords in a single piece of content. Google will see right through that.
- Mimic your audience’s language – When it comes to SEO copywriting, bad grammar is allowed (cringe!), but only when making your content searchable. Once again, it all comes down to matching your audience’s intent by speaking their language. So, if thousands of users are using the phrase “winter boots clearance men’s” to search for what they want, that’s exactly how you have to use it in your content to match their intent.
- Incorporate the main keyword in your title and meta tags – Before someone clicks on a particular link, they’ll likely take a moment to read through the title and description as it appears on SERPs. It tells them if the content on your website is relevant to what they’re searching for.
Always Use an On Page SEO Checker
An SEO checker will tell you:
- How usable your site is
- The loading speed
- The presence of the focus keywords in the title, introductory paragraph, headers, URL, main content, and the image alt tags
- The state of your internal and external links
- Whether your metadata is optimized
- It identifies and fixes errors with indexation and content optimization
The Top Spot Awaits You
SEO copywriting is an essential activity to make your website content searchable and discoverable. You need to write for both the human user AND for the search engine crawlers so SEO copywriting is a bit of an art and a science.
If you’re ready to get your site to the number one spots and have the innate ability to write a captivating piece of content, then, work on your written content. If you run into challenges, get assistance from skilled SEO copywriters with experience ranking content to the top of the SERPs.