Wouldn’t it be great to tell people that you had more than 2 million visitors to your website in the past 12 months? Wouldn’t it be even better to say that 80 percent of them converted into a sale of some kind? Well, as they say, if wishes were horses…
The question is – are you willing to do what it takes to boost your conversion rate? In reality, the numbers don’t mean anything if they don’t convert to revenue. Getting more than 100-, 200-, or even 300,000 visitors every single month doesn’t count for much if they’re not generating sales.
If that’s the case, you need to dig a little deeper to find out the reason your visitors are not converting. This is precisely why you need web analytics.
Here’s how this tool can help boost your conversion rates tremendously.
Analytics Services Give Insight Into Your Visitors
When making any decision in your business, the one thing you always have to make sure of is that none of them end up hurting your customers both in the long and the short term. Every decision should be geared towards enhancing their user experience.
This same principle applies when optimizing your website to boost conversion rates. That way, you can make changes that attract visitors and, to do this successfully, you need to learn everything you can about them.
This involves using analytics services to know your site visitors by their age, gender, topics of interest, devices they use to access your website, the language they speak, and even their geographic location.
All these factors play a major role in improving their overall user experience, which in turn, means they likely won’t be going anywhere else to get the products and services they seek.
Helps You Identify the Content Your Visitors Love and Focus on It
Always give the people what they want. Just because you like to focus your content on particular topics doesn’t always mean that your audience is into it.
At the end of the day, it isn’t so much about putting out high-quality and perhaps even highly-entertaining content that you love. It’s about identifying the type of content that resonates most with your audience, putting out more of that kind of content.
Use tools like Google search analytics to establish which of your blog posts or videos get the most hits and the highest click-through rate. It can also help to determine the average time that users spend on each of your pages, and the time it takes for a visitor to convert.
You may find, for instance, that there’s content most site visitors seem to love based on the duration they spend on those particular web pages. But, for some reason, unbeknownst to you, they never seem to convert when you look at the click-through rates.
Some of the conversion rate optimization techniques you can employ to turn this around include adding more purchase links and call to action (CTA buttons) to boost conversion.
Web Analytics and SEO Are Two Peas in a Pod
One of the most important aspects of any robust marketing strategy is SEO. Ideally, the more organic traffic that your site receives, the higher the number of leads and conversions it generates. Nonetheless, it’s impossible to use SEO on its own without roping in web analytics. Here’s how.
When you learn your visitors’ browsing habits, their demographics, the things and topics that interest them, their geographical location, how they prefer to consume their content, etc., you can create highly-targeted posts to enhance your site’s visibility on search engines.
With Google search console analytics, for instance, you’ll be able to track and identify the exact search phrases visitors enter in the query box, that send the highest amount of traffic your way. You get real data on the average position of your website, the click-through-rate, as well as the total number of hits and impressions it gets.
What Is Google Analytics
This is perhaps one of the most effective web analytics software around. Plus, it’s free! It allows you to get in-depth details about the visitors to your website. That way, you can align your marketing strategy to your overall business objectives to drive sales and generate revenue.
When it comes to running a business successfully, the fundamental rule is: If you won’t feel it in your pocket, then it’s not worth pursuing, period. At the end of the day, whether you’re running an eCommerce website or have an informative blog that has various affiliate partnerships, what ultimately matters is the money you make from it. Unless, of course, it’s a hobby… in which case, it’s fine.
The Google Analytics Training Academy has free online resources to help you learn about how the tool works. So, whether you’re an individual website owner looking to get some basic skills to better understand your website visitors or are a professional looking to get certified, you’ll find what you need at the academy.
Allows You to Gain More From Your Top Referrals
Aside from the traffic generated from search engines, web analytics allows you to track backlinks and learn more about where your referral traffic comes from. You can explore the source sites to learn who their audience is and formulate strategies to gain even more referrals from them.
If most of your traffic comes from search engines, it is a stamp of approval that your SEO game is strong. If you’re able to generate even more traffic from other high domain authority websites, it not only ramps up your traffic, but it also tells search engines that your content is relevant to users. This also works to boost your website’s ranking on search engine result pages for even more visibility.
Numbers Don’t Lie
Getting a huge amount of traffic to your website is great and all but increasing the quality of said traffic matters more. This is what helps to grow your business.
Web analytics is a must-have tool to give you valuable insight into who your leads are, how much they are worth, and then work backward through conversion rate optimization to deliver what it takes to turn them into paying customers.
Talk to an expert today to see how web analytics can help take your business to the next level.